By Jon Klausa, Business Development Director
It’s not about you. You’ve heard it before in other areas of your personal life, but that same attitude can work well in sales.
Here’s what I mean.
As a panelist at the recent President’s Symposium of Chicago, hosted by The Entrepreneurship Institute, I had the opportunity to address a group of small business owners – entrepreneurs looking for ways to get their small business’s name out in the big city.
I could relate. These are the tips I shared:
Start with good referral sources
Who are the trusted advisors of the companies you’re hoping to reach? For Salo, for example, our audit partners are good referral sources. If a CEO is looking for a referral, he knows his CFO will know who to recommend. That’s a credible resource. Establish yourself with that individual in simple, tangible ways. Figure out how you can help them. Make connections for them. Introduce them to others who can help solve their problems. Those connections can happen on a professional or personal level. They are deposits in the bank of goodwill that remind people that you have their best interest at heart, not your own.
By doing #1, you’ll establish #2.
Give it time
All of that relationship building takes time, but it’s worth it. I’d rather have one solid meeting with someone who knows I’m trying to help them solve their problems after 6 months of work, than a meeting tomorrow with someone who doesn’t know me at all. The meeting will mean more, solidify trust, and open the door to a long term and hopefully mutually beneficial relationship.
And after a while you’ll realize your brand is building momentum and establishing a presence, helping to grow your name and reputation in the market.
Jon Klausa is a Business Development Director in our Chicago office.
By: Angie Holsen, Principal
New changes in revenue recognition are on the horizon with requirements beginning as soon as March 2017. The change, resulting from newly converged standards released by both the FASB and the IASB, moves revenue recognition from a prescriptive to a more principles-based approach.
Rather than just reviewing your contracts – and some of you are – create a company-wide approach now to avoid headaches and additional work later.
New employment ordinance and regulations coming into effect have companies working hard to prepare for the new Chicago mandatory paid sick leave and national exemption status requirements. Finance and Human Resources departments are tasked to review their policies, processes and budgets to ensure they are in compliance. Ready or not, change is coming soon—do you have a plan in place?