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Lisa Goldson Armstrong

Board member

Lisa Armstrong

Lisa Goldson Armstrong brings transformative expertise as a marketing executive and growth strategist to companies ranging from start-ups to mid-sized, and multinational companies to specialized educational institutions.

Lisa recently served as senior vice president of strategy, marketing & innovation for Filtration Group (Madison Industries), where she defined and deployed growth strategies across 16 business unit portfolios for the private equity company. Her past leadership roles include vice president of marketing and strategy with Pentair where she built brand strategies, drove marketing excellence and lead digital transformation, and director of marketing and strategy with Honeywell ACS where she led corporate strategy, strategic accounts marketing and international expansion.

The CMO Club awarded Lisa with the Rising Star Award that recognizes her demonstrated capabilities in leading an organization, fostering marketing innovation and spearheading a growth agenda. Lisa spent the first ten years of her career in information technology, developing her technical and leadership skills in roles ranging from computer programmer to general manager.

In addition to Salo’s board, Lisa is a board advisor for Lunar Start-ups (a new model for incubating high growth start-ups). She is actively involved in Pipeline Angels where she is focused on investing and supporting female entrepreneurs and involved in non-profit leadership with the City of Lakes chapter of Jack & Jill of America, Inc. Lisa’s past board service includes the Cornell University’s President’s Council of Cornell Women, the board of Meet Minneapolis (a destination marketing organization) and the board of Girl Scouts River Valleys.

Lisa has an MBA from the Johnson School at Cornell University, a Post Baccalaureate in design from Minneapolis College of Arts & Design and an HBA degree from the Richard Ivey School of Business (University of Western Ontario) in Canada. She and her family live in Minneapolis, Minnesota.